E-commerce · 14 weeks
Recovering abandoned carts on WhatsApp at 6x the previous rate
A fashion D2C brand rebuilt its Shopify store and added an AI shopping assistant across web and WhatsApp.
- Conversion rate
- 1.4%
- 2.6%
- Cart recovery
- 3%
- 18%
- Support tickets
- 1,100 / mo
- 380 / mo
- Monthly revenue
- $210k
- $465k
The challenge
Growth had stalled at a 1.4% conversion rate, support was overwhelmed with sizing and delivery questions, and email cart recovery barely registered.
What we built
- Performance-focused Shopify Plus rebuild with a new design system
- AI shopping assistant for sizing, stock and order status
- WhatsApp cart recovery with personalised product recommendations
- Meta creative testing programme feeding retargeting audiences
"The assistant answers sizing questions better than our old FAQ ever did, and it sells while we sleep."
Hira Siddiqui, Founder and CEO, Loom & Thread
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