Real estate
From 4-hour callbacks to 28-second replies on every property enquiry
Meridian Estates
- Response time
- 28 sec
- Lead-to-visit rate
- 13.8%
- Cost per lead
- $24
- Monthly sales value
- $14.7M
Meta Ads Management
Paid social measured in revenue, not clicks.
Meta campaigns engineered with your AI follow-up system, so every lead is contacted in seconds and every dollar is traceable.
Overview
What it is
We plan, launch and optimise Facebook and Instagram campaigns with weekly creative testing, Conversions API tracking and lead forms routed directly into AI agents. Reporting connects ad spend to meetings booked and revenue closed.
Who it is for
- Real estate, healthcare and education businesses generating leads on Meta
- E-commerce brands scaling paid social
- B2B firms testing paid acquisition
Why implement this
The business case
Numbers drawn from our deployments and published industry benchmarks.
7x
Speed multiplies ROAS
More likely to qualify a lead contacted in the first hour than later.
+31%
Better tracking, better bidding
Average improvement in attributed conversions after Conversions API setup.
12+
Creative drives results
New creative variants tested every month.
-38%
Lower cost per lead
Average CPL reduction in the first 90 days.
Capabilities
What is included
01
Campaign strategy
Audience, funnel and budget architecture.
02
Creative production
Static, video and UGC-style creative.
03
Conversions API
Server-side tracking and offline conversions.
04
Instant AI follow-up
Every lead form routed to voice or WhatsApp agents.
Process
How it works
A fixed, transparent path from first call to agents in production. No open-ended retainers before you see results.
- 01
Account audit
Tracking, structure and creative review.
- 02
Launch plan
Offers, audiences and creative tests.
- 03
Go live
Campaigns launched with AI follow-up.
- 04
Weekly optimisation
Budget, creative and audience iteration.
Before vs after
What changes
| Metric | Before | With Deskon Tech |
|---|---|---|
| Cost per lead | $34.20 | $19.80 |
| Lead to meeting rate | 6% | 19% |
| Tracked conversions | 62% | 94% |
| Return on ad spend | 1.9x | 4.3x |
Benefits
- 0%
- lower cost per lead
- 0.0x
- lead-to-meeting rate
- 0.0x
- return on ad spend
- 0%
- conversions tracked
Tech stack
Integrations
We work with the tools you already run, and recommend new ones only when they pay for themselves.
- Meta Ads Manager
- Conversions API
- Google Tag Manager
- Looker Studio
- HubSpot
- WhatsApp Business API
Relevant case studies
Results in the field
E-commerce
Recovering abandoned carts on WhatsApp at 6x the previous rate
Loom & Thread
- Conversion rate
- 2.6%
- Cart recovery
- 18%
- Support tickets
- 380 / mo
- Monthly revenue
- $465k
Pricing approach
Engagement models
Every proposal is scoped to your volumes and goals. We do not publish price lists because no two revenue engines are the same.
Audit and roadmap
Fixed-fee, two-week engagement with a written plan and ROI model. Credited against a build.
Build and launch
Fixed milestones from design to production, with acceptance criteria agreed up front.
Operate and optimise
Monthly retainer covering hosting, model usage, monitoring and weekly optimisation.
FAQ
Meta Ads ManagementFAQ
If your question is not here, the assistant in the corner or a strategy call will cover it.
Ready to see what Meta Ads Management would do for your pipeline?
Book a Free Strategy Call
30 minutes. A clear plan, no obligation.