B2B SaaS
Tripling demo bookings without adding a single SDR
Northwind Analytics
- Demos booked / month
- 271
- Trial-to-demo rate
- 22%
- Cost per demo
- $310
- New ARR / quarter
- $1.18M
Custom SaaS Development
Software built like a product, owned like an asset.
Custom SaaS platforms and internal tools designed, engineered and shipped by a senior team, with AI where it creates real value.
Overview
What it is
Whether you are launching a new product or replacing a patchwork of tools, we run the full lifecycle: discovery, UX, architecture, engineering, QA, deployment and iteration. You receive clean, documented code and full IP ownership.
Who it is for
- Founders validating a new software product
- Enterprises replacing legacy internal tools
- Agencies and operators productising a service
Why implement this
The business case
Numbers drawn from our deployments and published industry benchmarks.
10-14 wks
Faster to market
Typical time from kickoff to a production MVP.
100%
Full IP ownership
Code, designs and infrastructure transferred to you.
99.95%
Built to scale
Uptime target on our managed infrastructure.
8+ yrs
Senior team only
Average experience of engineers on your project.
Capabilities
What is included
01
Product discovery and UX
Research, flows and high-fidelity prototypes.
02
Full-stack engineering
React, Node, Python and cloud-native services.
03
AI features
Search, copilots, summarisation and agents.
04
DevOps and security
CI/CD, monitoring, SSO and role-based access.
Process
How it works
A fixed, transparent path from first call to agents in production. No open-ended retainers before you see results.
- 01
Discovery sprint
Define scope, users and success metrics.
- 02
Design
Prototype and validate with real users.
- 03
Build in sprints
Two-week sprints with working demos.
- 04
Launch and iterate
Ship, measure and improve.
Before vs after
What changes
| Metric | Before | With Deskon Tech |
|---|---|---|
| Tools used for the process | 7 | 1 |
| Time to onboard a client | 3 weeks | 2 days |
| Licence spend | $9,400 / mo | $1,100 / mo |
| Release frequency | Quarterly | Weekly |
Benefits
- 0 wks
- average time to MVP
- 0%
- lower licence spend
- 0.00%
- uptime target
- 0%
- IP ownership
Tech stack
Integrations
We work with the tools you already run, and recommend new ones only when they pay for themselves.
- React
- Next.js
- TypeScript
- Node.js
- Python
- PostgreSQL
- AWS
- Vercel
- Stripe
Relevant case studies
Results in the field
Pricing approach
Engagement models
Every proposal is scoped to your volumes and goals. We do not publish price lists because no two revenue engines are the same.
Audit and roadmap
Fixed-fee, two-week engagement with a written plan and ROI model. Credited against a build.
Build and launch
Fixed milestones from design to production, with acceptance criteria agreed up front.
Operate and optimise
Monthly retainer covering hosting, model usage, monitoring and weekly optimisation.
FAQ
Custom SaaS DevelopmentFAQ
If your question is not here, the assistant in the corner or a strategy call will cover it.
Ready to see what Custom SaaS Development would do for your pipeline?
Book a Free Strategy Call
30 minutes. A clear plan, no obligation.