Real estate · 11 weeks
From 4-hour callbacks to 28-second replies on every property enquiry
A Gulf-based developer replaced a 14-person inside sales desk with voice and WhatsApp agents across three launches.
- Response time
- 4 hr 12 min
- 28 sec
- Lead-to-visit rate
- 4.2%
- 13.8%
- Cost per lead
- $41
- $24
- Monthly sales value
- $6.1M
- $14.7M
The challenge
Meridian was spending $180k a month on Meta ads, but its sales desk reached only 58% of leads, usually hours later. Off-plan buyers were calling competitors first.
What we built
- Deployed an AI SDR that calls every Meta lead within 30 seconds in English and Arabic
- WhatsApp agent shares brochures, payment plans and floor plans on request
- Qualified buyers booked straight into sales managers' calendars for site visits
- Nurture sequences re-engaged 9,000 dormant leads from earlier launches
"We stopped arguing about lead quality. Every lead is called in seconds, and our managers only meet buyers who are ready."
Omar Al-Fahim, Chief Commercial Officer, Meridian Estates
Your next hundred leads deserve a reply in seconds.
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