B2B SaaS · 12 weeks
Tripling demo bookings without adding a single SDR
A Series B analytics platform moved inbound qualification and outbound follow-up to an AI sales team.
- Demos booked / month
- 84
- 271
- Trial-to-demo rate
- 7%
- 22%
- Cost per demo
- $1,090
- $310
- New ARR / quarter
- $420k
- $1.18M
The challenge
Northwind's 9 SDRs cost $1.1M a year, took 4 months to ramp and still left trial sign-ups untouched for a day or more.
What we built
- AI SDR qualifies every trial sign-up against MEDDICC within minutes
- Personalised outbound sequences to target accounts
- Chat agent on pricing and docs pages books demos directly
- Rebuilt marketing site with Lighthouse 98 performance
"It is the first time our pipeline grew faster than our headcount. The agents are relentless and consistent."
James Whitford, VP Revenue, Northwind Analytics
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